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A hands-on book design students and designers alike will welcome.Elements of Design is a tribute to an exceptional teacher and a study of the abstract visual relationships that were her lifelong pursuit. Rowena Reed Kiostellow taught industrial design at Pratt Institute for more than fifty years and the designers she trained-and the designers they're training today-have changed the face of American design. This succinct, instructive, invaluable book reconstructs the series of exercises that led Kostellow's students from the manipulation of simple forms to the creation of complex solutions to difficult design problems. It includes her exercises and commentary along with selected student solutions, and concludes with examples of work from former students who became leaders in the field, including such well-known figures as Tucker Viemeisater, Ralph Applebaum, Ted Muehling, and many others.
- Sales Rank: #397256 in Books
- Brand: Brand: Princeton Architectural Press
- Published on: 2002-07-01
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .50" w x 7.13" l, .94 pounds
- Binding: Paperback
- 144 pages
- Used Book in Good Condition
Review
"I feel so kindred to her process and philosophy. She poignantly illustrates that design is a life discipline. I wish I'd had the opportunity to study with her." --Interior Design
"A loving tribute to an influential design instructor presented in lesson form. Part profile of a great instructor, part tutorial, this overview of Kostellow's work remains a source of inspiration and coaching for future industrial designers." -- Design Issues
"Any book about such an important figure deserves to be read again and again, especially its essays by such luminaries as Paola Antonelli and Judy Collins." -- Metropolis
"An invaluable resource to students, designers and instructors, the book reconstructs Kostellow's teaching methodology and exercises, which oncehelped shape American design and now resets the stage to do so again." --I.D. Magazine
"This book collects, for the first time, her exercises on abstract visual relationships. The work is of interest to anyone involved in any aspect of design as it explores the fundamentals of form, structure, and space." --DesignLink
About the Author
Gail Greet Hannah is a writer specializing in design and marketing. She was a friend of Rowena Reed Kostellow and worked with her to publish her teaching method. She lives in Cold Spring Harbor.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Good for beginning design students.
By Tilan Chan
I am a Interior Design professor at a state college, and I have used this book in my Studio 1 for sometime. This book provides a really good way of introducing basic visual compositional theories to students, especially for beginning students. Some have said that the book is of no value and that it presents an old way of looking at product design. Well, that's just sad, and let me tell you why.
There are two kinds of problems in the world, ill-defined and well defined. 1+1=2: this is thought of as a well defined problem, the answer will always be 2. Design is subjective for the most part, and for a single problem there might be multiple answers, there are no perfect or no one answer for a design problem. Different people have provided methods of simplifying a design problem, making it easy for a designer to frame a design problem. One of the methods of framing and thinking about design problems are provided in this book. The idea of Dominant, Subdominant and Subordinant, is easy to understand for students. I believe that this book should be read by every design student (Interior Design, Architecture, PD, Industrial. Design etc.) Sure, it might not be of much value for a seasoned designer. Using this book with practical exercises is my recommendation.
1 of 1 people found the following review helpful.
Great Content, Lousy Publisher Execution.
By connie T. Herrell
The book content deserves 5 stars, but the publisher gets only 2. It's as if the publisher decided to shrink the book size by 20% to keep their costs down. The type is too small and not easy to read. Reading this book is like trying to read on a very crowded train. Not relaxing, difficult to focus on anything on the page. Good luck with that. I hope there are used books with larger type that exist.
1 of 1 people found the following review helpful.
A good introductory book to the issues of design in the tridimensional space.
By Inti Burgos
It’s a book that describes a design program introduction developed by Rowena Reed Kostellow, a remarkable North American designer in the twentieth century. The book is composed by six parts at which a biographical approach and a practical description is done in order to explain the development of the socalled “Foundation program”. The biographic parts are based upon interviews done with many students and collaborators of Mrs. Rowena. I think the book is good from the pragmatic point of view because of the complete series of exercises planned in a logic sequence, from the basics to the complex. Nevertheless, from the general point of view I guess it is a bit exaggerated the treatment given to the main character Mrs. Kostellow, as a kind of chosen one of the design, making by a parallel comparison, a stuff of mystic work of the design. Anyway I think this book have a great potential to be used as a constant source of inspiration and hint in the solution of design problems related with aesthetics issues.
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