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Sport, Recreation and Tourism Event Management encourages students to apply theoretical foundations as they “think through” the requirements for any specific event, enabling them to develop a knowledge strategy for event management that will guide them into this field. This book focuses specifically on the operational planning component and the role of the event manager as the planner and facilitator, providing theoretical foundations behind the activities for planning.
This book covers topics such as:
- event development
- event logistics
- event quality
- implementation and monitoring
Full of industry applications strengthening the featured theory, Sport, Recreation and Tourism Event Management is the essential book for anyone entering the event management field.
- Sales Rank: #3219543 in Books
- Brand: Brand: Routledge
- Published on: 2011-07-27
- Original language: English
- Number of items: 1
- Dimensions: .65" h x 6.32" w x 8.97" l, 1.00 pounds
- Binding: Paperback
- 272 pages
- Used Book in Good Condition
About the Author
Cheryl Mallen is Associate Professor in the Department of Sport Management, Brock University, St. Catharine's, Ontario, Canada
Lorne Adams is Associate Professor in the Department of Physical Education, Faculty of Applied Health Sciences, Brock University, St. Catharine's, Ontario, Canada
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